HelloFresh / Social Trends

About

HeloFresh wanted original, social first production to break into Snapchat and Instagram. We decided to go with User Generated Content because we were seeing great results with this style for subscription services. We produced 3 Concepts, A Family and 2 Influencers.

Tools

Adobe, Smartly.io Video Template Tool

Role

Editor, Motion Design Lead

Formats

9x16 stories, 4x5 feed, 1x1 feed