Niantic / Pokemon Go, New PLayer Template

About

Niantic were looking for a flexible way of appealing to new Pokemon Go players - Pokemon fans who hadn’t tried out the game yet. We based our concept on a previous high performing creative, and scaled the template to include 40 different unique “buddy” Pokemon, to appeal to 40 different personalities.

Tools

Adobe, Smartly.io Video Template Tool, Google Sheets

Role

Project Lead, Campaign Design, Graphic Design, Motion Design

Formats

1x1 feed