Niantic / Pokemon Go, Re Engagement Template

About

Niantic were looking for a flexible way of appealing to returning Pokemon Go players - players who had stopped playing the game. We based our concept on the knowledge that players hunt for rare Pokemon, and matched these Pokemon with their unique weather events. We connected our template to a weather API, allowing the Rainy creative to be targeted to players with rainy weather, the Cloudy creative to be targeted with clouds etc. 

Tools

Adobe, Smartly.io Video Template Tool, Google Sheets

Role

Project Lead, Campaign Design, Graphic Design, Motion Design

Formats

1x1 feed